Shortly after that event, I launched Beardbrand as a way to unite beardsmen and build a community. We first started off with a blog, a YouTube channel, and a Tumblr blog. On these platforms I shared my knowledge about growing a beard and provided style inspiration for others. Ultimately, the goal was to provide the tools necessary for men to feel confident about growing their beard, and I also wanted to end the negative stereotypes about beardsmen being lazy or unkempt.
We continued blogging, making videos, and Tumbling for several months. It was very rewarding to share my experiences of growing out the yeard, and connecting with other individuals who struggled with my same challenges. Hopefully my words helped those growing beards get the tools needed to wear facial hair in the office, at home, and around their friends.
Beardbrand was very small at this point, but I always had a larger vision for what it could become. Many people would doubt the potential of the company and call it a niche market with no room for growth (no pun intended). They would ask, “what happens when this beard fad ends?” The simple answer to this question is; “the shaving fad is ending now, and Beardbrand will be leading the charge.”
In fall of 2012, I attended a Startup Weekend event in Spokane, WA. I had this idea for a bearded tv host that profiles incredible beardsmen around the world. We would explore new cities and cultures, and tell incredible stories. I pitched the idea and got a lot of positive feedback, but not enough to be able to compete. Instead, my fate changed, and I joined a team that was led by Lindsey Reinders. That team contained a group of talented individuals – including Jeremy McGee.
It was this Startup Weekend project that united us and we found out that the three of us work very well together. In fact, the team was so effective that we ended developing the best app for the competition. Lindsey, Jeremy, and I continued to stay in touch and vowed to start a business together.
Beardbrand’s community was moving along as normal, when I was contacted by a New York Times reporter. The reporter was doing a story on beard care products and wanted my expertise. She was also impressed with the small community that was starting to grow. The conversation with her was the catalyst that officially brought the team together to launch the Beardbrand store.
508 total views, 3 views today
- Worldwide Shipping : No
- Canadawide Shipping : Yes
- Average Shipping Days : 2-5
- Multilingual : English
- Guest Checkout : Yes
- Newsletter/Flyer Signup : No
- Storefront : Beardbrand PO Box 13124 Austin, TX 78711