This course is a must in today’s business environment, as marketers are increasingly more responsible and accountable for the economic impact of their programs. For many marketers, “number crunching” is often an anxiety-riddled exercise. However, let’s face it, marketing and sales is a numbers game. Learn how to calculate key business metrics to optimize costs and deliver better profits. This hands-on course examines some of the basic formulas and special arithmetic used in marketing driven companies.